Sometimes there is a gray area between things you want your employer to see, things you want your clients to see, and even things you don't want your personal relationships seeing that are work-related. It's important to properly manage which content is personal, and which content is strictly business.
While pursuing my degree, I learned that it can be beneficial to have a personal Facebook, Twitter, etc., and a business account for each as well. Sure, it might be nice for your work relationships to see a photo of your children, significant other or pet. Believe it or not, these personal updates may even progress work relationships, build trust and comfortability. On the other hand, you don't need your employer seeing your bikini pics with drink in hand in Cabo. That's not to say you can't post it, but maybe save it for the private, personal account. The idea to have separate accounts is also beneficial when a friend tags you in a photo; you can't necessarily control what your friends post of you, so it's safe for something to be shared on your timeline that isn't risking the wrong person seeing it. LinkedIn is a business-oriented social media, in a nutshell. Most things on your LinkedIn should stay professional and business-appropriate, which is why there probably won't be much of a distinction with what to post on LinkedIn versus a business-related Facebook account. However, it is a good idea to keep a professional Facebook up to speed with your LinkedIn, in case you don't have the same contacts on each platform. After all, the idea is to market yourself, right?!
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It is super important to ensure you are on the right track of your social media marketing strategy before you are in too deep. If you realize you may have to switch things up, go ahead and adjust your plan. Whatever needs to be done to gain engagements, views, followers, etc., the plan may have to be adjusted.
When I started working for a social media page, I quickly realized which posts were getting the most likes and made a mental note that those were the ones I should keep coming. To my dismay, I realized that some content asking people to "drop in the comments" or "tell us below" weren't enticing people to participate. I realized that just because you end a caption with actions like those, doesn't mean you are successfully getting them in return. In a situation like this, I would continue delivering content that people voluntarily interacted with, and choose that content to encourage actions in the future. As we know, Facebook and Instagram have their differences but have become more similar in recent years, like when Instagram came out with video posts, when they both started "stories", etc. Unfortunately, Facebook still offers features that Instagram does not, or at least yet. Interactions seem to be greater on Facebook because people can post a photo or a gif in the comment section, whereas on Instagram you are limited to posting only words and emojis. In addition, Instagram does not allow links in the comment section, instead you have to go to the bio to click a link, unlike Facebook. For these reasons, I've found that Facebook may be a greater platform for my account, to gain interactions. |
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